Maxon has been streaming their NAB content for 15 years and they’ve been producing educational content for their Cineversity training platform. Do go check out Cinema 4D’s Virtual NAB content. By the way, NAB will have a virtual presence in mid-May with NABShow Express. Maxon did a remarkable job, better certainly than some of the industry giants we would have expected to be able to muster a streaming presence, but never mind, we’re all dealing with these disasters in the best way we can. Presenters include Maxon’s stars from its trade show presentations such as Mike “Beeple” Winkelmann, Andrew Kramer, Chris Schmidt, Joey Camacho, Penelope Nederlander, Sasha Vinogradova, Chris Schmidt, Nidia Dias, and a lot more people. Instead, it’s Zoom beers and live-stream presentations that were unveiled during the NAB time frame. CEO David McGavran said the teams, who had already worked together and were all friends, were looking forward to NAB and getting together as one team and raising a beer. So, even though the NAB show did not go on for 2020, Maxon did have its semi-annual rollout press conference to talk about Maxon’s plans and new releases and the company talked a little bit about its new building phase kicked off by the acquisition of Red Giant and Red Shift. The Red Giant acquisition closed in January 2020. It’s too bad, because Maxon was coming to the show with increased firepower of its newly acquired Red Giant VFX, RedShift GPU rendering, and a new subscribers’ edition of Cinema 4D’s R22. Maxon was planning for a bang up NAB 2020, but it all went up in a cloud of Coronavirus. The new release of Cinema 4D for subscribers has an updated viewport with new visualization features including colored glass reflections as shown, realistic representations for hair and fur, and improvements to shadows. Cinema 4D arrives with a big subscription incentive: the S22 release for subscribers.
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